In recent years, the job title “social media rep” has been added to most businesses – small, medium and large. Some contract out, others hire full time specialists and some even try to do it themselves. I’m not here to judge – just provide some tips on things to consider.
1. Social media is ever changing – your reps must be training all the time too. I highly recommend sites like www.Lynda.com – worth every penny and easy to learn.
2. Get a customized review done. Whether you are online a lot or little – get a review done. A group of social media users can easily provide enough info in less than an hour to steer your company’s online agenda. It is one of my favourite things to do for clients. It is an honest look at their efforts so far and is a great way to map out a 6 month or yearly plan. That plan should be customized too – each company is different and no social media plan can ever be the same. You wouldn’t run the same ads, marketing or promotions for a restaurant as you would for a car dealership – get what I mean.
3. Top brass and the makers of google, twitter, facebook, pinterest and youtube all have amazing day long seminars all over Canada – go to as many as possible. You will learn all of the inside tricks of how to really get these social media giants to work best for you.
4. Content is KING – if your social media rep can’t write or research – you’ve already lost the battle. This is why journalists for example are great hires for this type of work – from written blogs, to multiple posts to video blogging. I have seen everything from social media reps who forget to promote an event enough time in advance to being too lazy to find pictures to go with posts – these are amateur mistakes.
5. GET REAL – and get someone with experience in all types of media – not just “I’ve been skyping with my friends all summer – I totally do social media!” Ask for samples of work done for companies and their progress reports too! Not only that – but look at not the number of followers but the quality of clientele they get. Too many social media agents specialize in just increasing numbers for show and not for direct impact on sales. Best thing to do is find someone with marketing and promotions experience too.
6. SCAMMERS – I’ve met with countless people who claim they need help with social media, get a full plan done up and then decide to start their own business doing social media. Be super careful of these people – ask for qualifications and samples of projects. These overnight social media sensations also charge $1000s of dollars and double or even triple what qualified people do. If you hire someone that is convincing you to spend more than you can – it won’t work out. This is why I always give the option of training someone on staff vs. doing all their social media. Two big price differences for different types of businesses.
For more info, to book one on one consultations or info on a how to get a review of your social media agenda and real help – email us at KJmediagroup@gmail.com